You are Beautiful
You’re Slick – with a stunning aluminum enclosure
You’re Thin – one inch thin, weighing 5.6 pounds
You’re Mobile – with a remote control and a built in video camera
You’re Powerful – with Intel’s Core Duo processor
You’re Thin – one inch thin, weighing 5.6 pounds
You’re Mobile – with a remote control and a built in video camera
You’re Powerful – with Intel’s Core Duo processor
Goodbye VAIO, and hello Mac. As James Blunt would say:
“You’re Beautiful, it’s True”
“You’re Beautiful, it’s True”
posted by dkambe @ 10:36 PM
18 Comments:
In our Behavioral econ class we discussed irrationality and how consumers can act in an irrational manner (not maximizing their own utility) and tried to figure out why they do it. There was no firm conclusion, but one of the main reasons I saw, at least in terms of consumers, was marketing. Marketing campaigns have been very successful in making consumers' minds up for them, and making them buy and use products that aren't necessarily the best they can get for their money.
One good example of this is obesity. By 2010 almost half the children in North and South America will be overweight. This has nothing to do with president Bush or El nino, but everything to do with marketing campaigns. Children (and their parents) eat and drink products that are extremely bad for them because they see the commercials.
This applies to many other products. When companies are able to market inferior and more expensive products as "slick" or "powerful" or "stylish" or "different", many consumers will buy them even though they will not maximize their utility. And this is very irrational. Enjoy your new Mac.
yes, we had this conversation already, and came to the conclusion that i am "irrational".
that's why i'm taking my time right now to read, comprehend, and respond to ur post. if i wanted to maximize my utility, i will be studying for negotiations.
and as for obesity, that may be true in north and south america, but it is definitely not true in japan, where they show pretty much the same commercials as here in the states.
thus, it boils down to consumer preference, as well as awareness. but hey, i was not a marketing major and don't take behavioral classes so what do i know. i'm a sustainable global enterprise guy.
I'll sustain your face into a truck! Where are you studying? What are you studying? the slides?
hmm i do have to agree with danny on the consumer preference point ... but i also have to agree with lugano that marketing affect consumer preference. So as a humble dumb student in econ class, I would say that danny was a rational consumer, in a sense he is maximing his utility given the preference which could either be influenced by the marketing campaign or not (for i don't know since i don't know why he would pick mac in the first place either)
and as a humble student taking game theory, although true that economy tends to assume that consumer should act rationally by maximizing his utility giving the preference and environment he's in.. the consumer (player) could however falls in the 'trembling hand perfect equilibrium' given that there the player has a nonnegative probability on his choices.
oh and good luck with your exam !
Isn’t utility subjective? Can’t my utility for object X be greater or smaller than your utility, even though it’s the same object? Thus through deductive reasoning, utility = ranking of your preference?
Preference can indeed be derived from marketing. It can, however, be influenced by numerous other factors as well, such as experience and functionality. For example, I always had a Mac before entering college (experience). Macs are also less prone to viruses (functionality). Macs are also chick magnets (experience AND functionality).
As for marketing, I did not see any advertisements (i.e. tv, magazine, paper) before making this conscious decision. I did, however, consult with students currently using Macs, and evaluated their responses.
And no, I do not have a trembling hand non-negative equilibrium or whatever you PhD people call it.
I can tell you, however, that my BATNA would be to stick with my VAIO, and my reference point would be to go fix it when I go back to Japan. And you behavioral and non-behavioral economists should learn to be more high context to enhance collectivism and group harmony.
utility is the level of your happiness. So yes depending on your preference on good x, a consumer can gain more utility if he/she values that x more than other. so Suppose you prefer x more than me. Then the same amount of good x will give you more utility than mine.
k so preference is a function that maps your preference into utility (level of happiness)
k i realized explaining econ without diagrams is so hard..and my explaining skill sux
Yeah, but econ assumes that you can make charts and whatnot to show what people should prefer or not, which you obviously can't. While it's natural for some people to prefer macs, or name brand toothpaste, or taking the long route home, economists can't explain that with their charts so they call these people irrational. But you can't make charts for how many moon pies and RC colas people like. Their indifference curves could be all over the place. I've never had a moonpie before.
Dude... you can always write a preference on why ppl prefers macs more than pc and other things you said there. Math is a language and math creates pictures (graph) which simplify the living picture (I think we went through this discussion before on Mark's blog)
Yeah but if you simplify it enough then at a certain point it has nothing to do with real life. And yeah, we've been through this a million times. But I think you're onto something with the whole math thing.
ok everytime we talk we use language, which is subjective and always has a certain amount of ambiguity. But numbers are always less ambiguous, in fact, they're 100% precise. So we should communicate using mathematics (and all its rules) all the time. There. You should write a thesis about that. Well, you could if you had a blog.
teacup, will you bring your blog back? i feel like an important part of my day is missing.
who's james blunt? that is one sweet looking machine... damn... i need a laptop... is it normal for a laptop to take half an hour to start up? i really need a new laptop... danny if you get that one, can i buy your old one off you?
uh, i got this one coz my old one crashed. u still want it? u r gonna have difficult time using it since it's all in japanese.
How do I revitalize my comp like you ji-money?
... Danny, JUSA was awesome. We really need to get started on the dance skit, though. Man, we'd be so awesome if we had a dance skit to whip out during parties. I can see it now...
JUSA was cool.
ok, we are gonna practice those dance moves over spring break. and we can go impress everyone at parties. i have all the cool j-pops.
there was this dance where everyone walked/danced in a circle... that was more traditional... then there were a bunch of pop dances.... the pop dances were pretty cool too, although someone at the table or maybe it was danny, said that they were outdated... i dunno, i still liked them... when we've perfected our routine, we'll show you ji-money
no... ours will be ridiculously awesome...
wait you have a built in video camera in your mac?!!
that means you can just spy people and record people while you're siting, in say Atrium, and no one knows? Awesome, maybe that'll be the only reason I'm getting apple
creepy dude, i love it!
Post a Comment
<< Home